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What is Brand Identity?

Brand identity is the collection of all elements that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable.

The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world.

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Developing Brand Identity

Your Mission
A mission statement is used by a company to explain, in simple and concise terms, its purpose(s) for being.
Your Values
Your core brand values are the beliefs that you, as a company, stand for. They serve as the compass that guides your brand story, actions, behaviors, and decision-making process.
Your Brand Personality
Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoys.
Your Unique Positioning
A brand positioning statement outlines exactly what your company does, for whom, and what makes you different. The idea behind it is to create a unique niche for your brand in the minds of consumers within your category.
Your Brand Voice
Brand voice is the way you talk to your customers and is defined by your brand's style of communication.

These elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each.

If you’re having trouble figuring out who exactly you are, don’t sweat it. Sometimes, all you need is a simple brainstorm to help you get clarity on who you are as a brand.

Book a consultation with one of our Brand Advisors today!

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