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What is Research & Development?
Research and development (R&D) includes activities that companies undertake to innovate and introduce new products and services. It is often the first stage in the development process. The goal is typically to take new products and services to market and add to the company’s bottom line.
The research and development team at BlankGroup aids clients in staying competitive with others in the industry. The department is able to research and analyze the products other businesses are creating, as well as the new trends within the industry.
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Type of Research
Basic Research & Development
Basic research is experimental or theoretical work undertaken primarily to acquire new knowledge of the underlying foundations of phenomena and observable facts, without any particular application or use in view
Applied Research & Development
Original investigation undertaken in order to acquire new knowledge. It is, however, directed primarily towards a specific practical aim or objective.
New Product Development
New Product Development is the overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product. Innovative new products are the fuel for the most powerful growth engine you can connect to.
Market Research & Development
Marketing research is a useful and necessary tool for helping marketers and an organization’s executive leadership make wise decisions. Carrying out marketing research can involve highly specialized skills that go deeper than the information outlined in this module. However, it is important for any marketer to be familiar with the basic procedures and techniques of marketing research.
Our Research Team
Based in Vancouver, BC, BlankGroup R&D Institute Canada employs more than 30 developers, designers, support technicians, administrative staff, and co-op students.
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