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What is commercial broadcasting?
Commercial broadcasting is primarily based on the practice of airing radio advertisements and television advertisements for profit.
TV advertising delivers a huge business advantage. It can drive market share, people trust TV and it provides scale and reach. It also provides you the ability to buy the exact amount of ratings (or numbers of viewers) that you need.
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Benefits
Attracting current & potential customers
TV & Radio ads are a suitable solution when you want to increase awareness about your business or specific product or service to a wide network of audience but the effectiveness of these ads depends on having a flexible advertising budget and the ability to produce quality content for your campaign to grab the targeted audience attention.
Commercial Advertising Helps With Branding
A good advertisement is memorable, and people tend to buy what they can remember. Additionally, when people like the mix of the visuals, music, action, dialog and sounds in your commercial, they will associate it with a certain personality that your commercial conveys. This is where the power of branding lies. You have the power to convey whatever personality you want to your viewers, and present your brand as you would like it to appear in the eyes of your viewers. You can do this when you’re building your brand up from the ground, or when you’re trying to reinvent your brand and breathe fresh life into it.
Commercial Advertising and Credibility
When potential customers see your commercials, they assume your business is well-established and a nationally reputable company. After all, why else would you want to advertise? This is because television advertising is traditionally expensive. Viewers have the impression that a business that can afford a television commercial must have a substantial advertising budget, and must, therefore, be highly credible.
Wide Reach with Commercial Advertisement
Televisions are almost as ubiquitous as furniture in the modern world. The beauty is that, with modern technology, you don’t even need to have a television to watch television. You can stream live from your mobile phone, further compounding the ubiquity of television.
As a result of that prevalence, television reaches a much wider audience than, say, newspapers or the radio. Over 99 percent of households in America alone own a television, meaning your prospective customers only need to be tuned in to see your TV ads.
As a result of that prevalence, television reaches a much wider audience than, say, newspapers or the radio. Over 99 percent of households in America alone own a television, meaning your prospective customers only need to be tuned in to see your TV ads.
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