What is commercial broadcasting?
Commercial broadcasting is primarily based on the practice of airing radio advertisements and television advertisements for profit.
TV advertising delivers a huge business advantage. It can drive market share, people trust TV and it provides scale and reach. It also provides you the ability to buy the exact amount of ratings (or numbers of viewers) that you need.
As a result of that prevalence, television reaches a much wider audience than, say, newspapers or the radio. Over 99 percent of households in America alone own a television, meaning your prospective customers only need to be tuned in to see your TV ads.