Your personal brand is crucial especially when you’re starting up your own business. Of course your business will have its own brand regardless of the purpose of it but incorporating and building on your personal brand will have its benefits.
What exactly is your personal brand? If you ask personalbrand.com, it’ll tell you that a personal brand is a widely-recognized and largely-uniform perception or impression of an individual based on their experience, expertise, competencies, actions and/or achievements within a community, industry, or the marketplace at large.
Put simply, the use of your own area of expertise in the space it belongs to or that you want it to (community, industry or marketplace) has the potential to become your own brand. Like any free-lancer, entrepreneur, or contractor should, utilizing the power of one’s personal brand to an advantage can really put a face to name for the possibility of a whole new business.
There are a few points to consider when figuring out if putting in any effort to personal brand will actually be beneficial for you. Don’t worry, I’ll do the thinking for you, it’s what I’m here for!
- Trust and Loyalty
Between you and your clientele, you have to create a sense of trust in order to gain back some loyalty from them so that they keep coming back to you for your products and services. Having a personal brand in place can stabilize that trust and loyalty and even build on it to further your career within your business niche.
This trust and loyalty can really push you through any competition you’ll have because people tend to tell others about a brand if they really like it so while that spreads, it can seem like other competitors won’t really matter as people choose you.
- Expand Your Network
Your personal brand is going to help you expand your network, especially when it is clear and precise in what exactly it represents for you. Based on who you are, what you do and the purpose, people will want to connect with you to possibly create partnerships or even work for you.
The growth of your network both digitally and offline is important for the growth and stability of your personal brand; it can easily contribute to maximizing your potential.
- Platform for a Lifetime
Okay maybe not a lifetime, that’s really on you to decide but either way a personal brand will carry with you. Once you’ve taken the first steps in creating a personal brand for yourself, the possibilities are endless for what your brand can become. Whether that’s into one small business or multiple, your personal brand can and will stick with you as you do different things during your career.
Elon Musk for example has 3 different companies and from one after the other, his name stuck with him strengthening the businesses he made. His personal brand was the foundation of each company making companies like Tesla and SolarCity worthwhile for its customers.
One’s personal brand can really impact the career and potential of what it can become. Constantly working on how to improve it and figuring out the best places for it to be used will really bring out the best in yourself and your business.
Thank you for reading today’s post, I hope you enjoyed it!