Brace Your Business for the Second Wave of the Pandemic

Business might just be looking better than you would’ve thought post-quarantine, but brace yourself. In many places around the world, the second wave of COVID-19 is about to hit or slowly finding its way back to places like British Columbia that once had 2 cases a day to now 80 (it’s not as much as American states, but for BC goers, it’s a lot)!

Knowing how to regulate business during the second wave especially if quarantine is called to action again, is important for everybody involved. Shops will have to close down and those that barely made it through the first wave are going to have to buckle down and prepare for what is to come.

  1. Prepare

Having a plan for reopening the first time was important but because of a second wave, you’ll now know what will work after reopening and what will not.

You want your business to be prepared but also, yourself and your employees. The internal parts of your business need to stay functional and in the know of what is expected during a possible shutdown and post-quarantine because that will allow for a smooth transition back to a new normal for business.

  1. Social Media Platforms

Having your social media outlets up to date with information will ensure clarity between you and your customers. Keeping your business’ website updated is a huge part of communicating with customers because usually, that is where people go for any kind of business related information that they may need. 

  1. Know Your City Rules

Some businesses are quick to jump back into the regular business B2C interactions and that is great as long as businesses are following health and safety regulations. 

It is super important to go over these regulations with staff so that protocols are always trying to be met otherwise you could potentially pose a risk to customers. Having arrows placed 0n the ground in shop, signs to guide people or remind them to wash their hands promotes safe practices which is what everyone needs and lets people know you mean business during COVID-19.

  1. Have an Online Presence

If you don’t already have social media accounts for your business and haven’t figured that you need one or two, you really do! 

During COVID-19, everyone is online and reaching each other digitally, so reaching out to customers online will really benefit your online presence as well increase the amount of people your business can become connected to. 

I think any business can use extra customers or even onlookers during the pandemic. It never hurts to gain customers every now and then. 

  1. Understand Your Customers

From post-quarantine the first time around to a second wave, knowing what you did that helped your business thrive in a new normal for customers is important so that it does the same again or even better. 

You want your customers to still have a great experience when using your products or services associated with the business, so knowing how you can maintain excellent customer satisfaction is key for understanding them.

Ways in which you can do this is simply by asking customers through polls or surveys how they feel you are serving them during COVID or by asking them how you could improve your services for them during this time. 

Overall, you want customers to know they are valued during these tough times and doing that by communicating with them will really strengthen B2C relations. 

Thank you for reading today’s post! I hope everyone is staying safe and being cautious of possible futures of the pandemic, Remember to wear a mask when possible and wahs your hands! 

Catch you in another post available every Sunday and Wednesday. 

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